The staff and I were talking this morning (while toasting bagels and pulling shots of espresso) about how lucky we are to be so swamped. You are the reason we are in business. Thank you for trusting us to brew your coffee, wrap your gifts, and make your favorite espresso drink. We appreciate your patience when we’re busy, and your encouragement and smiles daily. We love when you compliment us, or take the time to check in and see how we’re doing on this side of the counter.
|Customer Appreciation Giveaway!||
Print out this entry form and drop it off at our downtown location anytime before next Friday the 21st. The sooner you enter, the more chances you will have to win!
Limit one entry per customer please. Thank you.
Offer good at Carolines Coffee Roasters
128 S. Auburn St., Grass Valley, CA 95945
www.carolinescoffee.com * 800 600-6424 * 530 273-6424
Today marks the beginning of the holiday season around here. We have gift crates piled up ready to go, gift baskets tucked in anywhere we can fit them, and our holiday drink list is posted on the front counter (you can see it in detail here). It’s quite a transition from the small gathering we had of family and friends yesterday. Of course, one of the things we are grateful for in our
family is a thriving small business in a beautiful small town–a good attitude to focus on in the rush of this season.
From Thanksgiving to Christmas we have the challenge in our family of finding the balance between the joy and peace of the season and the busyness of being in retail. Trace and I are at Carolines longer hours: there’s more coffee to roast, more customers to help, and even more bills to pay. Fortunately we both love the social interaction, even when front counter turns into a zoo. It’s fun to see all of you, and to meet new customers. The other day (what are the odds?), we had three different roasters in the store within eight hours. Your stories are interesting, as are your questions, whether you come from another country or down the street.
We are open until 9 pm tonight for the first Cornish Christmas. If you’ve never been to this downtown event, it has been a tradition in Grass Valley for 45 years, with local artisans selling their wares on the streets while musicians young and old keep the atmosphere cheerful. There are hot roasted chestnuts, the stores are open late, and there’s even a Santa’s Workshop for the young ones. My kids came with me to work today, and they’ve been asking all day if we can go to Cornish Christmas yet. Did I mention there is a kettle corn vendor? That might be the most popular booth among the youth in my family.
If you are headed to Cornish Christmas with your family, come on in and try a cup of our 2012 Christmas Coffee. This year’s coffee debuted this week, and it’s a limited edition blend that we carry from now until New Year’s. The picture to the right is the front label, and the following text is from the back label:
Aged Sumatra, Booktown Books, Carolines Coffee, coffee, Cornish Christmas, Eggnog Latte, giveaway, Jamaican Blue Mountain, Outside Inn, Peppermint Mocha, Staff Picture, Thanksgiving, Weekly Newsletter
Today’s coffee is an old favorite, that we probably haven’t carried for ten years (and I’m no good with dates, so it could be longer). This is an Aged Sumatra Mandheling, from Pawani, and aged in this case does not mean leftover. These beans are from the 2008 crop, and they have been stored with great care, alternating between being in a shed and being spread on patios to absorb moisture. This replicates what used to occur when the coffee was transported in sailing ships and the sea breeze had plenty of time to work on the beans.